LAB

Vadik Marmeladov LAB

Product development and consultancy.

Research, user experience, story, design, production and marketing.

CONTACT

Thank you to all the clients and teams
invested in the story:

Front,

back,

bus.

A module

🐛

Slippers

Routine

bus stop

Signal

Interior

World

Coin

Persona-nation

Monolith

In God We Trust 2.0

Oracle

The Egg

Arm Reach

Chrome Vision

Back,

Home on the range

front,

window.

Alone together 😭

Utility,

a ritual,

and the LOT man.

LOT 0016 — perfumed oil; 15 milliliters (1 per 8 months)

shit is natural and not too much

Community

kids see ghosts

Waves

Pornhub Awards 2018

The athlete represents a perfect harmony between body, environment and spirit. Yeezy Athlet is a custom made device that looks deeper into that definition.

No Athlet is the same. The device is made to fit perfectly into each hand that holds it. Grip it tight in moments of doubt and anxiety. Activated by finger recognition, it measures heat flux, skin temperature, hydration, heart rate, movement and oxygen in blood. You’ll only be notified of measurements when you need to be. It’s not about personal tracking, it’s about the comfort of knowing someone’s paying attention.

Your fist designs the device for you. You make a mold at a specific location, by appointment. Manufacturing is put into your own hands, literally.

Season 9

Scooter?

YEEZY LIFE, $777

Soft-wear

Universal Hygiene Kit

Gym

YEEZY Sound

Beauty design

Kim Kardashian x Carolina Lemke sunglasses collaboration

Calabasas, 3.4 FL OZ

Kylie Jenner by KKW Fragrance packaging

You wanna know what’s going to happen the day after tomorrow? You’re gonna wake up on a bus. It’s coming to a slow and bumpy stop. It’s the end of the line.

Your forehead’s cold from resting on the glass all night, but you know it’s warm outside. Because you’re in Los Angeles. As soon as you step off the bus, you remember everything—the way the air lifts you off your feet and cradles you to the lullaby of swaying palms and howling wolves.

You can’t remember how long you’ve been gone, or if you ever left. Before you check into your Airbnb or hotel or Ark or whatever you booked, you take another long breath in and out. You feel weightless. Of the things you packed and the things you didn’t. Of the distance ahead and the distance behind you. Of the things that will change and the things that won’t. And for whatever it’s worth, you feel you belong.

This is Samara.

Creative Director: Joe Gebbia

A cinematic universe 2.0

The journey is long.

3:47 AM

Lapka BAM packaging

Sensors